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The 2025 Ranking of B2B Contact Enrichment Providers
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The 2025 Ranking of B2B Contact Enrichment Providers

We ran a 1,000-lead test across the top enrichment platforms — Clay, ZoomInfo, Lusha, and Cleanlist. The results? Clay returned 930 emails, ZoomInfo 870, Lusha 890… but Cleanlist delivered 960 verified emails and 710 phone numbers, the highest in the industry. Here’s the full breakdown of how each provider stacks up in 2025.

6
 min read

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The Dirty Secret Behind “Verified Data” — And How Cleanlist Is Breaking It

The Dirty Secret Behind “Verified Data” — And How Cleanlist Is Breaking It

Most data vendors claim their contacts are “verified.” But here’s the dirty secret: verified rarely means accurate. Cleanlist is breaking that cycle with real-time, multi-source enrichment that delivers up to 70% verified phone coverage — and ICP scoring that actually tells you who’s worth calling.

5
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Cleanlist Is Live And the Results Are Already Turning Heads

Cleanlist Is Live And the Results Are Already Turning Heads

Cleanlist is officially live — and early users are calling it “the cleanest enrichment on the internet.” Our multi-source enrichment system delivers up to 70% verified phone match rates and ranks every contact by ICP fit, so your outbound team can focus on prospects that actually convert. Use code LAUNCH for 25% off your first enrichment.

6
 min read
The 2025 Ranking of B2B Contact Enrichment Providers

The 2025 Ranking of B2B Contact Enrichment Providers

We ran a 1,000-lead test across the top enrichment platforms — Clay, ZoomInfo, Lusha, and Cleanlist. The results? Clay returned 930 emails, ZoomInfo 870, Lusha 890… but Cleanlist delivered 960 verified emails and 710 phone numbers, the highest in the industry. Here’s the full breakdown of how each provider stacks up in 2025.

6
 min read
The Death of the Catch-All Inbox: Why Role Emails Are Killing Your Outbound in 2025

The Death of the Catch-All Inbox: Why Role Emails Are Killing Your Outbound in 2025

Sending to “info@company.com" feels safe. But in 2025, role-based and catch-all inboxes aren’t just ignored — they’re actively harming your deliverability and your brand. This deep dive shows why these emails ruin campaigns, how they land you on blocklists, and what smart teams are doing instead.

6
 min read
Why Cleanlist Has the Highest-Quality Emails and Phone Numbers in Outbound

Why Cleanlist Has the Highest-Quality Emails and Phone Numbers in Outbound

Everyone claims to have “verified” data — but only Cleanlist runs true waterfall enrichment across every top-tier provider. The result? Higher email match rates, more direct dials, and better coverage than any single vendor can deliver. Here’s how we cracked the code.

Tech
Tech
5
 min read
What Happens to Your Data After You Buy a Lead List? (Inside the B2B Data Black Market)

What Happens to Your Data After You Buy a Lead List? (Inside the B2B Data Black Market)

Ever wonder where those “exclusive” B2B lead lists actually come from—or what happens after you hit send? This exposé breaks down the black market for sales data, how dirty lists can wreck your brand, and what you can do to avoid being part of the spam circus in 2025.

6
 min read
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