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The 2025 Ranking of B2B Contact Enrichment Providers

We ran a 1,000-lead test across the top enrichment platforms — Clay, ZoomInfo, Lusha, and Cleanlist. The results? Clay returned 930 emails, ZoomInfo 870, Lusha 890… but Cleanlist delivered 960 verified emails and 710 phone numbers, the highest in the industry. Here’s the full breakdown of how each provider stacks up in 2025.

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Latest Articles

The Hidden Math of Outbound: Why You Only Need 1,000 Great Leads to Blow Past Your Sales Targets

You don’t need 10,000 leads — you need 1,000 hyper-targeted, enriched, and verified ones. This post breaks down the math behind high-converting outbound in 2025 and why focusing on quality over quantity will blow past your sales targets.

Sales

4

min read

How to Build a Lead List from Scratch (The Right Way in 2025)

Building a high-performing lead list in 2025 isn’t about scraping LinkedIn — it’s about strategy, segmentation, and verified enrichment. This guide walks you through the full process, step by step.

Sales

6

min read

The Cleanlist Advantage: Smart Columns That Actually Sell for You

Cleanlist’s Smart Columns go beyond enrichment — they prioritize, verify, and score every lead so your reps know exactly who to contact and why. Think Clay, but built for people who just want booked meetings.

Sales

5

min read

The 2025 Guide to Cold Email Deliverability: How to Land in Inboxes, Not Spam

In 2025, getting cold emails delivered is 10x harder than it was just a year ago. And if your outbound campaigns aren’t landing in inboxes, your tools, sequences, and subject lines don’t matter.

Sales

3

min read

The Silent Killer of Outbound: How to Fight B2B Data Decay in 2025

In the world of outbound sales, nothing sabotages performance faster than bad data. You can have the best SDRs, a flawless email sequence, and a killer offer—but if your contact list is stale, it’s game over.

Sales

5

min read